When friend mentioned the term "corporate gifting" to me a couple of years ago, my mind immediately conjured images of office cubicles filled with giant neon Christmas presents. But when she explained to me how corporate gifting works and how much fun (and potentially lucrative) it can be, I was completely sold on the idea.
If you're not familiar with how corporate gifting works, here it is in a nutshell; a corporation or business orders a set of products from you as gifts for an event or client or their employees. Corporations will often want to design their own products or put extra details onto your designs, so open-mindedness is key. I've personally never had anything crazy happen!
After the design is discussed, you both settle on a price that is comparable to wholesale or even better if they are asking for a large order. I've personally had corporate gifting orders that have put my month into the profitable zone. After the design ideas are settled, discuss price and thoroughly communicate payment options. Give the customer ideas. They may not be familiar with how wholesale works. Often, a client can get confused about payment. In my mind I'll think they'll pay 100% up front like wholesale, but for some smaller businesses, that's not possible. Be flexible. Be willing to take a smaller gifting order upfront to open the door to a partnership long term. Or discuss taking half payment. Be flexible, open and honest and never be afraid to call a client. A phone conversation can be intimidating for some people, but having a positive attitude and being helpful, open and honest is always the best for everyone. After all, this is a partnership. In my experience, most businesses are happy to pay 100% up front, but I've also learned to be flexible and not tack any hard expectations onto a negotiation.
Make sure the delivery terms and time frames are clear. I put the ETA in the message area in the invoice when I send it to the customer so it's in writing. As far as delivery methods, I have shipped boxes (UPS, FedEx and USPS), personally delivered items, and have had Uber send them to clients! Sometimes, we have to get creative when time is limited! I always make sure my packaging represents my branding and looks nice.
I like to send invoices with Square. It's clear, easy to use and the customer can pay when they like or even choose to save their credit card. My favorite feature about Square is the itemization feature on their Invoice tool. I can be as specific or as general as I want it to be, and even save products to re-enter later, which is so time-saving!
Then the work comes....get busy making your order. I've made 50 totes for a major media company in Atlanta, key chains for a local realty company in Druid Hills, luggage tags for a PR company in Grant Park and luggage tags for a luxury boutique global travel company in Smyrna. Each one has been a pleasure and a gift to work with. Have an open mind and corporate gifting can be a blast!
Currently loving; Portugal. The Man "Feel It Still"