We're feeling extremely grateful to Mailchimp for the opportunity to try their facebook ad integration tool and we wanted to share our results with you!
The way we understand it;
Impressions is how many times an ad is displayed and reach is considered actual facebook users (people).
The goal of my ad was to promote brand awareness and I feel like we accomplished that goal. We reached over 32,000 users and made over 46,000 impressions. I think in future campaigns, I will make adjustments to the interests and targeting. Some of the terms may have been a bit too specific and limiting.
So...stay tuned! We are continuing to update and upgrade margaretvera.com and once the summit of the proverbial mountain is in view, we plan on launching another facebook campaign with mailchimp. It's awesome!