Privacy Policy

Margaret Vera Privacy Policy

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from margaretvera.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the margaretvera.com, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When you make a purchase with us (whether online or in person,) we will collect all necessary information about you to fulfill your order. For payment processing, we use the third party processing companies Stripe and PayPal to complete those tasks. Therefore when you make a purchase with us, you are also agreeing to their privacy policies. You can view Stripe's policy and PayPal's policy by visiting their websites.

If your purchase with us requires delivery, we will ask for additional contact information (such as full address and phone number) so we can complete your order. We may also use third party shipping companies services (such as USPS, FedEx, and/or UPS) to deliver your order and will need to share your contact information with them for this purpose. For information on their privacy policies, please visit their websites.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the margaretvera.com (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We also use this information for retargeting purposes in our marketing strategy via email,

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
Any future changes to our Privacy Policy will be updated online at margaretvera.com with the last date of update displayed as below. You are encouraged to check this site periodically to learn about the information that we collect, and how it is used and shared.

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Cookie Policy


What Are Cookies?
While most of us think of cookies as delicious baked goods, electronic cookies are less fun. These cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used by online service providers for such things as making their websites or services work efficiently as well as provide reporting information.

Cookies set by the website owner or service provider are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features to be used on the website or service you are using (such as analytics and advertising.) The third parties that set these third party cookies can recognize your computer both when you visit this site as well as when you visit certain other websites.

How and Why Do We Use Cookies
We use first party and third party cookies for a lot of different reasons. Some of them are required for technical reasons in order for this site to operate. These are called "essential" cookies because they are essential for the website to work. Other cookies let us (and any third parties we use) are used to track your interests. These are called "performance" cookies because they give us more information so our site can better perform for you. Lastly, our third parties use cookies for analytics and advertising (for example, MailChimp will embed cookies in order to track how many people open up the emails we send, while GoogleAnalytics uses them to tell us things like how long you remain on our site, where you discovered our site, and what pages you visited while on your site.)

Speaking of advertising, that's probably where you've heard the most about cookies. We use third parties (such as Facebook and Instagram) for advertising and they use cookies in order to make sure our ads are being shown to the correct people (based on interests, age, etc.) as well as to provide statistical data on things like the effectiveness of a marketing campaign. The information collected by those third parties does not include personal information that allows you to be specifically identified such as your name or email address.

How to Manage Cookies
If you do not want to accept cookies from margaretvera.com, you can change your browser settings so that cookies are not accepted. If you choose to do this, please be aware that the site may no longer function properly or as intended.

All popular browsers (e.g. Chrome, Internet Explorer, Edge and Safari) also allow you to amend your cookie settings so that cookies are no longer enabled across all websites that you visit.

For specific information on how third party sites such as Facebook, MailChimp, and Instagram handle cookies, please refer to the cookie policies on their websites.

Changes to the Cookie Policy
Any future changes to our Cookie Policy will be updated online at margaretveral.com with the last date of update displayed as below. You are encouraged to check this site periodically to learn about the information that we collect, and how it is used and shared.

The Margaret Vera, LLC Privacy Policy was last updated in May 2018.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at meg@margaretvera.com

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