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Staycation (All I Ever Wanted!)

Staycation (All I Ever Wanted!)

       Back to school is here, folks are making back to school purchases and I've decided to embrace the temporary seasonal slowdown at Margaret Vera. I understand the retail cycle and summer is  notoriously slow for retail stores and their vendors. But yet I'm not "struggling". What is this assumption that when it's slow, things have to be a struggle? No struggling. Not here! I decided to embrace the slow, and go with the flow. Really. I bought a kayak. Yes, a 9 ft Perception on sale at Dick's Sporting Goods and a carbon fiber rust proof paddle from REI....

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Corporate Gifting - Wait, What?

Corporate Gifting - Wait, What?

When friend mentioned the term "corporate gifting" to me a couple of years ago, my mind immediately conjured images of office cubicles filled with giant neon Christmas presents. But when she explained to me how corporate gifting works and how much fun (and potentially lucrative) it can be, I was completely sold on the idea.  If you're not familiar with how corporate gifting works, here it is in a nutshell; a corporation or business orders a set of products from you as gifts for an event or client or their employees. Corporations will often want to design their own products...

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Packaging Matters

Packaging Matters

You may not believe it, but for the past eight years I have been only putting half-effort into my packaging. It's true. Shocking, I know. It's the first thing you see from me and the mailman, but in the past your bag has been in a beautiful cotton dust bag, sure, but there wasn't much beyond that besides a nice note. Recently, I decided to change my attitude and follow it up with action. I made the investment in my packaging. I started with the idea of the box. For years, I thought any old box was fine. I searched...

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Tips for May!

Tips for May!

Did you know? May is the third busiest month for retailers behind December and November. Thanks to Mother's Day, Memorial Day, Graduation and spring festival season, May continues to show herself as a lucrative month year after year. This month we booked five in-person events, between trunk shows, pop ups and local craft shows. I sent out one coupon code to my email subscribers and offered two online giveaways. Not to mention in my personal life that we are selling a home and helping a sick family member. How did I balance it all? At times, not very well. I thought...

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Trunk Show // Atlanta to Charlotte to Atlanta to San Jose

Trunk Show // Atlanta to Charlotte to Atlanta to San Jose

Yes, it's been a crazy week. 4 states in 24 hours is no joke and I am definitely feeling the travel fatigue, but raising money for ALS and meeting customers is important. I can suck up a temporary feeling to know we've raised funds for ALS and helped people.  Charlotte, you are an awesome city! Arrival: May 4th at 4:10. Set up at Moxie Mercantile in the Plaza Midwood neighborhood in Charlotte. I met Barry, the father of the proprietress. He's quite an attraction and an asset for this shop. He's like the dad from the northeast you feel like...

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