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Tips for May!

Tips for May!

Did you know? May is the third busiest month for retailers behind December and November. Thanks to Mother's Day, Memorial Day, Graduation and spring festival season, May continues to show herself as a lucrative month year after year. This month we booked five in-person events, between trunk shows, pop ups and local craft shows. I sent out one coupon code to my email subscribers and offered two online giveaways. Not to mention in my personal life that we are selling a home and helping a sick family member. How did I balance it all? At times, not very well. I thought...

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Trunk Show // Atlanta to Charlotte to Atlanta to San Jose

Trunk Show // Atlanta to Charlotte to Atlanta to San Jose

Yes, it's been a crazy week. 4 states in 24 hours is no joke and I am definitely feeling the travel fatigue, but raising money for ALS and meeting customers is important. I can suck up a temporary feeling to know we've raised funds for ALS and helped people.  Charlotte, you are an awesome city! Arrival: May 4th at 4:10. Set up at Moxie Mercantile in the Plaza Midwood neighborhood in Charlotte. I met Barry, the father of the proprietress. He's quite an attraction and an asset for this shop. He's like the dad from the northeast you feel like...

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2017 Atlanta Walk to Defeat ALS-Want to Donate?

2017 Atlanta Walk to Defeat ALS-Want to Donate?

Last night I registered our team for the 2017 Atlanta Walk to Defeat ALS. Our team name is "Never Give Up." So far, we have 3 team members, but I'm sure I can convince a few more to walk with us. It's going to be an uplifting, positive and motivating day!  So far, Sophie's of Chattanooga has made a generous donation, Coco + Mischa of Decatur wants to participate, along with a few other of our retail partners. Amazing! Did you know? It costs $2 billion to develop one new drug. That means a lot of fundraising needs to be done!...

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Mailchimp Facebook Campaign Wrap Up

Mailchimp Facebook Campaign Wrap Up

We're feeling extremely grateful to Mailchimp for the opportunity to try their facebook ad integration tool and we wanted to share our results with you! The way we understand it; Impressions is how many times an ad is displayed and reach is considered actual facebook users (people). The goal of my ad was to promote brand awareness and I feel like we accomplished that goal. We reached over 32,000 users and made over 46,000 impressions. I think in future campaigns, I will make adjustments to the interests and targeting. Some of the terms may have been a bit too specific and limiting....

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What's In Store With Mailchimp, Part 2

What's In Store With Mailchimp, Part 2

Hi friend! Check out part 2 from our feature from Mailchimp's 'What's In Store'.  Here's the youtube link; https://www.youtube.com/watch?v=fwmglQBN6DU&feature=youtu.be Hey e-commerce enthusiasts! Melissa here, back for part 2 of our edition of What’s in Store featuring Margaret Vera. Last week we visited leather accessories brand Margaret Vera to talk about MailChimp’s new Facebook Ads integration. Our resident Facebook ad expert Jocelyn and I sat down with founder Margaret “Meg” Vera Councilman to help her strategize and launch her very first Facebook Ad Campaign.  This week, we’re back to break down the results!  We gave Meg $1,000 to spend however she wished....

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